Building matrices ( to answer my PICO question) Assignment

Building matrices ( to answer my PICO question) - Assignment Example It would have been externally valid if it had selected a sample that would represent a larger population. However, it might be still useful as a primary source. The study yielded reliable and valid results, but it would have been improved by ensuring that a study group instead of the caregivers controlled the medications. Additionally, most caregivers are family members who have les education on the actual purpose of drug administration. Adler, G., Mueller, B., & Articus, K. (2014). The transdermal formulation of rivastigmine improves caregiver burden and treatment adherence of patients with Alzheimers disease under daily practice conditions. Int J Clin Pract, 68(4), 465-470. doi:10.1111/ijcp.12374 Arranz, F., & LÃÆ' ³pez-Pousa, S. (2013). Characteristics of patients with Alzheimer’s disease who switch to rivastigmine transdermal patches in routine clinical practice. PPA, 47. doi:10.2147/ppa.s38719 Andrade-dos-Santos, G., Canineu, P., Pardi, P., & GonÃÆ' §alves, I. (2011). Influence of Rivastigmine transdermal on butyrylcholinesterase levels in patients with Alzheimerà ¢Ã¢â€š ¬Ã¢â€ž ¢s disease. Alzheimers & Dementia, 5(4), 332-336. Gauthier, S., Robillard, A., Cohen, S., Black, S., Sampalis, J., & Colizza, D. et al. (2013). Real-life effectiveness and tolerability of the rivastigmine transdermal patch in patients with mild-to-moderate Alzheimerà ¢Ã¢â€š ¬Ã¢â€ž ¢s disease: the EMBRACE study. Curr Med Res Opin, 29(8), 989-1000. doi:10.1185/03007995.2013.802230 Moretti, D., Frisoni, G., Binetti, G., & Zanetti, O. (2014). Comparison of the effects of transdermal and oral rivastigmine on cognitive function and EEG markers in patients with AlzheimerÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s disease. Frontiers In Aging Neuroscience, 6.

Audi and Its Communication Strategy in UK Essay

Audi and Its Communication Strategy in UK - Essay Example The marketing communication of the company is tremendous and this is evident from the well established brand name of the company. In this report we will discuss the communication strategy of Audi in United Kingdom in detail. We will first briefly discuss the history of the company in United Kingdom. In the end we will comment on the efficacy of the communication strategy of the company in UK market alongside with some recommendations. Audi: A Brief History Audi AG is a German car manufacturer that builds a wide range of automobiles from super mini cars to SUVs. The company has a large global presence as it is operating in Europe, India, Brazil, and China (Audi Website, 2012). Audi has its headquarters in Germany and the company is the wholly owned subsidiary of Volkswagen AG. Volkswagen markets Audi as its premium brand for the upper income group market. The history of the company dates back to the 19th century when it was founded by August Horch (Audi Website, 2012). The first Audi car came out in 1909 and since then the company has not stopped. In 1964 it was purchased by the automobile giant Volkswagen which marks the new era in the history of the company. ... Audi in United Kingdom The operations of the company in United Kingdom are going extremely well. The company is growing in the country at a great pace and is pushing well known brands like BMW and Toyota behind. In 2011 Audi became the market leader in the premium cars segment of UK leaving behind the giant BMW (Cars Pages UK, 2011). From 2010 to 2011 the sales of Audi in the UK increased by 27.9 percent (2011) and this shows the pace of growth of the company. Seeing such growth the company is planning o introduce new models in the United Kingdom market to tap the potential offered by the UK market. It is amazing to see a premium car brand growing at such a great pace even in the times of recession and this depicts the brand value of the company. Communication Strategy of Audi in United Kingdom The marketing strategy of Audi has been greatly successful in the country because it has made Audi a market leader in its premium segment. In this section we will attempt to understand the mar keting strategy of Audi in United Kingdom using different marketing theories. Audi derives its brand value from its rich history that expands over three centuries. The company uses it history as a mark of respect to show the world that it is a formidable force in the automobile industry. Audi uses its legacy to attract customers and build trust of customers on its products. The company corporate tagline is â€Å"Vorsprung durch Technik† meaning progress through technology (Audi Website, 2012). This shows that the company communicates itself as a brand that focuses on innovation in technology. The products of the company also follow this tag line as they are mostly a pioneer in their own respective size ranges. The use of this tagline is mainly to communicate